Welcome to a new Newtronic

After months of preparation we were finally able to reveal our new visual identity

When the new management took over Newtronic in the fall of 2018, it was also the beginning of a new development of Newtronic as a company. It is a long process, because good results naturally come from thorough preparation.

Part of Newtronic’s development was to create a new visual identity. It may sound like that is only about the wrapping, but it is in fact a matter of making the wrapping match the content. Therefore, it took a lot of work to get to the core of the business before we could start shaping the final visual expression.

We have also had external eyes on the job. The agency Bubble have pushed us and helped us with the process. That has been an eyeopener, as it is almost inevitable that we internally take a lot of things about the identity of the company for granted. Bubble started digging and shook everything up.

The result is a new logo that is the background for the whole visual identity, that will from now on identify Newtronic. Part of the logo is a three-legged star that symbolizes us and our business partners. You can read more about the meaning of the star here.